Text wordmark
Use the single-line name for websites, presentations, and standard brand placement.
Ohana Chat / Brand Center
A private place for the family story.
The visual system for Ohana Chat is warm, clear, and quietly joyful. Use this page when creating product screens, announcements, press materials, or family-facing invitations.
Text wordmarkClear, private, human
01 / Assets
Use the right mark for the moment.
Download the original vector artwork whenever possible. SVG files stay crisp at every size.
Need a different format?Use the SVG as the source of truth and export PNG at 512px, 256px, 128px, 64px, 32px, and 16px. Never upscale a raster export.
02 / Color
Vibrant where it matters. Calm everywhere else.
Warm sand is the public canvas, while soft lavender is reserved for background tinting. Use hibiscus, mango, and leaf as lively accents with warm ink for readable text.
Warm ink
#3B2F38RGB 59, 47, 56 · CMYK 0, 20, 5, 77
Primary readable text and structureHibiscus
#E85D86RGB 232, 93, 134 · CMYK 0, 60, 42, 9
Warm action and expressive accentMango
#F4BD45RGB 244, 189, 69 · CMYK 0, 23, 72, 4
Celebratory highlight and recipe accentLeaf
#3AA875RGB 58, 168, 117 · CMYK 65, 0, 30, 34
Fresh, connective secondary accentWarm sand
#FFF9F2RGB 255, 249, 242 · CMYK 0, 2, 5, 0
Primary public canvasSoft lavender
#EFECFCRGB 239, 236, 252 · CMYK 5, 6, 0, 1
Background tint onlySoft lavender is a background tint only. Keep text and controls in warm ink or an active accent for contrast. CMYK values are production approximations; confirm a physical proof before manufacturing.
03 / Typography
System-first type that feels at home everywhere.
Ohana Chat uses the iOS system font approach so text follows Dynamic Type and feels native on every device.
Display / 48–80pxA family story, kept close.
Title / 28–36pxMake room for the everyday.
Body / 16–19px
Use clear, generous text for stories, instructions, and family details.
Label / 12–14pxFAMILY EVENTS
-apple-system, BlinkMacSystemFont, "SF Pro Text", "Segoe UI", sans-serif
04 / Usage
Keep the mark recognizable.
A little restraint makes the family feel more confident and consistent.
Clear space
Keep generous padding around the wordmark. No text, borders, or imagery should enter this zone.
OHANA CHAT
Minimum size
Keep the wordmark at least 120px wide on screen and 30mm wide in print. Use the underlined O favicon below 120px.
32px16pxNever alter
Do not stretch, rotate, recolor, outline, add shadows, place on noisy imagery, or rearrange the letters.
✕ stretched✕ outlined✕ recolored
05 / Boilerplate
Copy that sounds like us.
Approved description for press, partners, and launch materials.
Ohana Chat is a private home for the people who know you best. Families can share everyday updates, photos, recipes, events, stories, and traditions without public followers, advertising, popularity scores, or algorithmic noise.
06 / Legal
Small print, kept clear.
Ohana Chat and the Ohana Chat logo are trademarks of Ohana Chat. Use these assets only to identify or describe Ohana Chat and do not imply endorsement, sponsorship, or affiliation without written permission.